Brand Identity System
The legendary podcast for the legendary man.
The simplicity of the logo helps give emphasis to the strongest draw for the brand, Morgan Freeman. The use of lowercase and exclusion of the apostrophe in “im” is intentional, both to give the logo a more informal & inviting feel as well as maintain visual balance.
There are two sets of colors to be used throughout any branding material. The Primary Set is used for general branding: posters, cover art, etc. The Secondary Set is used only in promotion of special episodes, such as when a guest is brought on. The brand elements also include a series of marks. The circular marks represent Morgan Freeman's iconic freckles, while the others are interpretations of soundwaves.
With the podcast's identity established, work on OOH and social could begin. The OOH continued the theme of capitalizing on the biggest asset, Morgan Freeman himself.