Nicholas
Lucaccioni

Im Morgan Freeman

Project Role
Concept
Brand Identity System
Execution

The legendary podcast for the legendary man.

IMF

The Logo

The simplicity of the logo helps give emphasis to the strongest draw for the brand, Morgan Freeman. The use of lowercase and exclusion of the apostrophe in “im” is intentional, both to give the logo a more informal & inviting feel as well as maintain visual balance.

Brand Elements

There are two sets of colors to be used throughout any branding material. The Primary Set is used for general branding: posters, cover art, etc. The Secondary Set is used only in promotion of special episodes, such as when a guest is brought on. The brand elements also include a series of marks. The circular marks represent Morgan Freeman's iconic freckles, while the others are interpretations of soundwaves.

Set 1
Primary Color
Set 2
Primary Color
Set 1
Secondary Color
Set 2
Secondary Color

Execution

With the podcast's identity established, work on OOH and social could begin. The OOH continued the theme of capitalizing on the biggest asset, Morgan Freeman himself.

stop scrolling you fool.
throw on a podcast.
its the end of the project.
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